

Introduction & Authentication on WhatsAppĪs per WhatsApp's business policy - either a chat is user-initiated OR the brand sends push notifications to engage with a user. Read more about how you can acquire new customers using WhatsApp here. Here’s a quick guide to some of the techniques you can use to begin your brand’s conversations with customers on the world’s largest messaging channel. the user needs to consent to start a conversation with your business. Chat Initiationīut before you start building a WhatsApp IVA, it’s important to first answer the crucial question – How do you start acquiring customers on WhatsApp?Ī key point to note is that WhatsApp requires a brand to get an opt-in from a user before it can start engaging with him/her i.e. You can go through this detailed video for understanding how to build WhatsApp IVAs on Conversation Studio.

Valid escalation paths include human agent handoff in a thread, phone number, email, web support form or prompting the user for an in-store visit.


These use cases will help maintain a high-quality rating from the users. Start small: Start with the burning customer issues which can be resolved in a transactional manner with a quick resolution on WhatsApp.WhatsApp is a user-focused platform, users have the power to block or report a business number.There are a lot of UX considerations to keep in mind while designing an automated experience for WhatsApp. Well, when it comes to creating a WhatsApp IVA, the first and foremost consideration is design. Once you implement a WhatsApp Business Solution, your customers need not go through a long IVR process, they can simply send their concerns to the company using WhatsApp and the query will be addressed within seconds by an AI-powered WhatsApp virtual assistant. Given that WhatsApp today occupies a large portion of an individual’s time with their mobile device, it is critical that companies acknowledge this behavior and design initiatives to fully leverage the firm yet simplistic platform that Whatsapp is.
